SEO and digital marketing are not what they used to be a few years
ago, even last year SEO was a very different thing. The way Google ranks your
page today is entirely different from how it happened a few years ago. Google's
algorithms are becoming more and more effective in producing search results but
at the same time, are also becoming difficult to exploit.
Today if you want to rank well, you really need to put in the
effort and finances towards making your website competitive. Alternatively, you
could create an SEO strategy with the help of Best SEO Company in Chandigarh
that can be implemented for free. This is also a good way to increase your
traffic, leads, and conversion surely but through an organic (eventual)
process.
The SEO strategies for 2021 explained below have proven to work
for many individuals. It is broken down into 5 steps.
1. Look for Opportunity Keywords
Looking for the right keyword is almost always not very easy. The
reason is that you know what you're looking for, but every keyword has its pros
and cons. Your objective is to look for a keyword that has some kind of
opportunity associated with it.
Such a keyword is searched on Google quite a lot but is not
searched to the extent that there is a saturated amount of content available
for the keyword.
Moreover, an opportunity keyword is one that lacks quality content
on Google, but it is searched for just about enough to rank you high.
Your first goal can be to find an opportunity keyword that works
for you.
2. Try to understand the First Page of Google
If you're trying to crack an algorithm, the
first thing you need to do is to understand it. The best way to do that is to
observe what appears on the first page of Google.
Analyze small details on websites that appear on the first page
and then compare them to the websites that are not on the first page. See what
they do differently. This is a great way to know where you could be wrong, and
you can work on that to better your own ranking.
3. Be Unique!
According to SEO Company in Chandigarh, it is more than
just important to have your content stand out by being unique. A keyword that
is largely popular will have scores of contents available on it, your job is to
use the same keyword but present something unique. Unique content is one that
cannot be replaced by generic content. This is why it's always a good idea to
work on non-generic fresh content.
4. Optimize Your On-Page Content
On page content is the content directly on your website including
images and text. You can optimize your on-page content by the use of Meta tags,
titles, descriptions, and keywords in the text.
Use a density for keywords that just about works, you don't need
to stick to one specific density as that is not how Google works anymore. Just
remember, the quality of your content will give you a better ranking than your
keyword density.
5. Make Use of Graphic Designing
Graphics play a huge role when it comes to how your website looks
and how much authority you can create with it.
Furthermore, you may even hire a SEO Agency in Chandigarh
to complement your SEO practices and get the best.
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