SEO for Startups: Building a Strong Foundation on a Budget - NetShooters

Search engine optimization (SEO) is big business. There are many digital companies who promise to help your company get to the top of Google's search results, but it's important to understand how SEO works if you want to make sure you really get value for money. This is because SEO as a disciple is constantly changing and evolving - techniques that worked a few months ago may now actually be harming your position in the search results. This means that whether you engage an SEO Company in Chandigarh to do your SEO for you, or you do it yourself, you need to continually revisit and update your SEO strategy.
There are lots of different aspects to a successful SEO strategy.
Here are some of the most important things you can do to improve your Google
rankings:
1. Focus on quality, over quantity
There was a time when all you needed to do to improve your SEO was
to have lots and lots of content on your website - it didn't really matter
whether or not it was any good. However, that has all changed, and quality is
now definitely more important than quantity. This means that having lots of
articles that are stuffed with keywords will damage your rankings - Google will
look at how long people are reading your articles for, whether they're sharing
them on social media, and if they're staying on your website after reading an
article. If they're moving on quickly because your content is artificially
stuffed with keywords and is difficult to read, this will damage your SEO.
2. Optimize your website for local search results
If your business serves customers in a certain area, you don't
want to spend time and money improving your Google position but for people
based on the other side of the country. For example, if you're a plumber in
Chandigarh, there's no value in getting to the top of Google's results for
"plumber Delhi"! It's thought that at least one third of internet
searches include a geographical place in the search term - this means you need
to focus on getting to the top of results for people searching locally to you.
Make sure the areas you cover are included in the keywords you target. Also
look at whether you can increase the number of citations (or NAPs - name,
address, phone number) for your business online. There are lots of directories
where you can list your business in this way. Getting your business and its
address listed in lots of places online will help your SEO performance.
3. Use simple, easy to use and uncluttered web design
People don't visit your website to marvel at the clever flash
animations and busy design. They want to achieve something - whether that's
finding some information, buying a product or arranging for a service to be
carried out. Your design shouldn't stand in the way of them doing that. If it
does, they'll leave your website quickly, won't share your content with anyone
else, and will achieve what they're trying to do elsewhere. All this will
damage your ranking in Google's search results. Make sure any SEO Agency in Chandigarh you engage can show you examples of their work in creating
user-friendly websites, so you can be sure about this.
4. Make sure your website is mobile-friendly
The benefits of having a website that works as well on a mobile
device as it does on a computer screen are two-fold - first, your users will
get a better experience and be more inclined to buy your products or services
as a result, and second, it will damage your Google rankings if you don't.
Google has recently started to place a much stronger emphasis on mobile
friendliness when it compiles search results - if your website isn't
mobile-friendly, you'll start to drop down the rankings.
These are just some of the things you should pay attention to when
trying to improve your SEO strategy. It's important not to focus on any one
thing in isolation - SEO involves using as many techniques and tricks as you
can to boost your website's performance.
Contact NetShooters for - Best SEO Services in Chandigarh.
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