Search Engine Optimization or SEO is that the practice of
accelerating organic traffic on the program Results Page (SERP). It's also
referred to as organic search or listings. If you would like to rank on the top
for all the keywords, you would like to use SEO to extend your rank.
Suppose you started a blog for frozen dessert recipes, but your
website doesn't rank high within the organic search results. There are several
reasons why this will happen:
1. Your competitors have better content
2. You use weak keywords
3. You use poor link building practices
4. Your webpage load time is slow
5. Your website doesn't have an honest user
experience
6. Your website is de-indexed by mistake
To rank high on the SERP, you would like to know how search
engines work. During this article, you'll study how Google ranks websites, the
various sorts of SEO, and various SEO techniques you'll use to enhance your
ranking.
SEO
vs SEM
Before we continue this 'What is SEO?' article, it's worth
addressing something many of us get confused - the difference between SEO vs
SEM. Both are critical components of any successful digital marketing campaign,
and SEO is really a subset of SEM. The main difference, which we enter far more
detail here, is that SEM employs paid program advertising to focus on specific
demographics.
How
does Google Rank Websites?
Websites are ranked based upon the competition between your sites
and other sites for a specific keyword. The online pages which follow the
simplest practices outrank every other website within the competition and rank
on top for those keywords.
Types
of SEO
If you would like to rank for a specific keyword
on Google, you would like to use SEO. There are two strategies for this:
On-page SEO
On-page SEO is the process of optimizing website elements. Once
you do that, there are certain factors that you simply have to take under
consideration. Some main aspects of On Page SEO are:
1. Meta title
2. Content Optimization
3. Meta Description
4. Image Alt Text
5. Page Speed
6. Content Formatting
Off-page SEO
Off-page SEO is another process of improving your rank on the
program results page. It also helps to strengthen the credibility of your
website and build a way of domain authority and trustworthiness. Other benefits
of off-page SEO are a rise in traffic, page rank, and brand awareness.
Link Building
Off-page SEO is usually related to link building. Link building is
that the process of acquiring hyperlinks from other websites to your site. This
is often also referred to as external link building. The key to link building
is usually content. From an on-page SEO perspective, having quality content
allows you to optimize it for relevant keywords and rank. From an off-page SEO
strategy, having high-quality content enables other sites to link back to your
site.
If you want experts to handle SEO of your company, hire
NetShooters - The Best SEO Company in Chandigarh today.
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