A decade ago, web design and SEO
were two completely different disciplines. SEOs simply took over after a
website was already developed. In many instances, web designers and SEOs often
differed to what was important. The web designer believed that aesthetics and
navigation were the most important features of any professional website. SEOs
on the other hand believed that search engines ranking was the most important
factor.
But that was the case years ago.
Today, the job descriptions of web designers and SEOs might still be different.
However, their skill sets are becoming similar each day. Every professional
designer worth their salt must have an idea about SEO basics. The same is true
about every SEO provider. But how has this come about?
Over recent years, changes in
technology, search engines and internet user behavior have forced web design to
take SEO into account. With more websites and blogs being uploaded online each
day, competition for better ranking in search engines has risen. Website owners
are now looking for talented individuals and companies that offer a mix of web
design and SEO expertise.
Initially, SEO was applied to
websites after the design process was complete. Today, Seo services in Chandigarh are being incorporated into the web design
process. This makes it easier for a website to rank high in search results
almost immediately it’s indexed. But how does web design help with a website’s
SEO?
How web design helps a site’s SEO
Web development services usually
involve the use of codes to build a website. It can also involve use of a
content management system such as WordPress. Search engine bots will crawl
through the code to “understand” what the particular website is all about.
The best site design incorporates
this knowledge to optimize the code in such a way that search engines will
easily identify crucial elements within the webpage for proper indexing. Here
are some of the ways optimizations are done.
Meta tags
Although search engines claim not
to use Meta tags to rank websites, a proper Meta description created during the
design stage can help a site get indexed and ranked for the right keywords and
audience. The Meta description provides a summary about the specific page and
can incorporate keywords you want to rank for in search results. It’s one of
the commonly used on site SEO strategies. Besides the Meta tags, other
important tags within the code include the title and heading tags.
Website structure
If you want your website’s pages
indexed and ranked, search engine bots must be able to access them. Your
website’s structure must therefore be clean and easily accessible to bots. This
means that the web pages design must include clean code and proper use of
links. The design must also include easy navigation and a sitemap. If the
website structure is good, search engines will reward you by indexing and
ranking it.
Page load speed
Slow page load times will
negatively affect your website. For one, visitors are likely to abandon your
website if its pages load slowly. This means a lot opportunity to generate a
lead or new client. Also, Google favors fast loading websites by ranking them
higher in search results.
In many cases, a slow loading
webpage is the result of using the wrong website design techniques. Some of the
techniques professional web design service providers use to ensure
that their clients websites load fast include the following:
Using as little code as possible
Using alternative coding
practices for example, Using CSS instead of JavaScript or static images
Minimizing HTTP requests
Responsive design
Responsive website design is a
fast growing trend that focuses on creating mobile friendly websites. Since
April 2015, Google considers mobile friendliness as a ranking factor.
Besides this, having a responsive website built also helps you reach the huge
market that consists of internet users accessing websites through their mobile
devices.
If you’re looking for a Top seo company in Chandigarh
and website development and Design Company and want to save on time and
money, it’s advisable to find one that clearly understands the link between
design and SEO. It’s not necessary that you hire two companies to handle web
design and SEO solution separately. As you’ve seen in this article, SEO can be
incorporated into your website design even before search engine submission.
Comments
Post a Comment